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GFA 488 May 5, 2026 38:53

Product Development in the Agentic Era

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Show Notes

Mike Michelini and co-host Lisa sit down with John Hubble—founder of Hubble Engineering and Hubble Innovation—to explore the shift to AI-driven product development and automation in the agentic era. They discuss moving beyond probabilistic chat models to utilizing agentic frameworks like Claude Code and Codex for deterministic coding outputs and back-end applications.

John shares how mapping out standard operating procedures to automate daily operations, such as email and timesheet reviews, helps manage the "FOMO" pressure to blindly push physical product output. The conversation also dives into the evolution of e-commerce, making standard products smart with integrated sensors, utilizing AI wearables as a digitized "second brain," and why future-proofing your business means building products that appeal to AI purchasing agents. Finally, John shares his corporate structuring strategy, balancing entities in Hong Kong and Wyoming to seamlessly serve both international and US-based clients.

Topics Covered in this Episode

Coding and Automation Tools There is a significant transition from relying solely on probabilistic chat models to utilizing AI agents like Claude Code and Codex. These frameworks can run applications and execute code locally or on servers to provide the deterministic, highly confident outputs needed for building solid back-end applications and workflows.

Streamlining Daily Operations A highly effective approach to AI integration is mapping out existing standard operating procedures and having AI identify automation opportunities. For example, AI can be set up to parse through daily emails, employee timesheets, and project updates, delivering automated review summaries directly to management.

Balancing "FOMO" and Output The rapid advancement of technology creates immense pressure for entrepreneurs to produce ten times more. However, the current industry trend is leaning heavily toward improving internal tools and communication systems rather than just blindly increasing physical product output.

Smart Integration In the physical product space, there is a push to make standard items smarter by adding sensors and data collection capabilities to tie them into broader ecosystems. Wearables and AI recorders represent this trend, acting as a digitized "second brain" for logging and summarizing real-world meetings and interactions.

Future-Proofing for Agentic Commerce E-commerce operators competing solely on traditional ads and sourcing will face shrinking advantages. The next frontier involves engineering products positioned for a market where AI agents heavily influence or entirely control purchasing decisions.

Corporate Structuring When coordinating manufacturing and engineering between Southeast Asia and the West, legal structuring matters. Hubble maintains entities in Hong Kong for international work, alongside Hubble Innovation incorporated in Wyoming specifically to cater to US-based businesses seeking domestic corporate partnerships.

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