---
title: "Growing a Coffee Brand in China with Isabel Sum"
slug: "china-coffee-brand"
type: "archive"
url: "https://globalfromanywhere.com/china-coffee-brand/"
canonical_url: "https://globalfromanywhere.com/china-coffee-brand/"
date_published: "2018-12-04T02:00:27+00:00"
description: "GFA241. Today's episode is all about this China coffee brand that our guest speaker work hard to establish in China. Isabel Sum, a coffee expert and co-founder of Hanover Coffee talks about growing a coffee brand in chain, family business, challenges faced to get into China market and opening a coffee shop! For full show notes, check out GlobalFromAsia.com/episode241."
---

# Growing a Coffee Brand in China with Isabel Sum

![](https://globalfromanywhere.com/wp-content/uploads/2018/12/China-coffee-brand-main.jpg)

* * *

## Topics Covered in this Episode

*   

#### Intro Isa
    
    So you’re from Germany and now in China – this is a family coffee business, can you share a bit of your background.
    
*   

#### How did you get to China?
    
    What was the story
    
*   

#### Describe the conversation you had with the family business
    
    What were the steps you took to get into the Chinese market?
    
*   

#### Some of the things you felt went right
    
*   

#### Some of the challenges you faced (or still face)
    
*   

#### You are opening a coffee shop!
    
*   

#### You do training and events
    
*   

#### What is the big goal
    
    What is the dream
    
*   

#### The biggest tip you have for others looking to enter China
    
*   

#### How people can connect with you
    

## People / Companies / Resources Mentioned in this Episode

√ [Isabel’s LinkedIn](https://www.linkedin.com/in/isabel-sum-468508b3/)  
√ [Hanover Coffee](https://hanover-coffee.cn/)

## Episode Length 32:22

## Download Options

*   Direct Download: Right-click [here](https://resources.globalfromasia.com/audio/gfa241.mp3) and click “Save As” for a direct download
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*   Android: Check out [Android Options](https://globalfromanywhere.com/android/) or Listen via [Stitcher Internet Radio](https://www.stitcher.com/podcast/global-from-asia-doing-business-via-hong-kong) streaming
*   If you enjoyed this episode, leave a [positive review on iTunes, & more (directions here)](https://globalfromanywhere.com/leave-a-review/)!

![](https://globalfromanywhere.com/wp-content/uploads/2018/12/China-coffee-brand-banner.jpg)

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