Growing a Coffee Brand in China with Isabel Sum

GFA241. Today's episode is all about this China coffee brand that our guest speaker work hard to establish in China. Isabel Sum, a coffee expert and co-founder of Hanover Coffee talks about growing a coffee brand in chain, family business, challenges faced to get into China market and opening a coffee shop! For full show notes, check out GlobalFromAsia.com/episode241.

Topics Covered in this Episode

Intro Isa

So you’re from Germany and now in China – this is a family coffee business, can you share a bit of your background.

How did you get to China?

What was the story

Describe the conversation you had with the family business

What were the steps you took to get into the Chinese market?

Some of the things you felt went right

Some of the challenges you faced (or still face)

You are opening a coffee shop!

You do training and events

What is the big goal

What is the dream

The biggest tip you have for others looking to enter China

How people can connect with you

People / Companies / Resources Mentioned in this Episode

√ Isabel’s LinkedIn
√ Hanover Coffee

Episode Length 32:22

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