--- title: "Protect Your Amazon Account, Product Reviews Tips & Strategy with Jeff Cohen" slug: "amazon-reviews" type: "archive" url: "https://globalfromanywhere.com/amazon-reviews/" canonical_url: "https://globalfromanywhere.com/amazon-reviews/" date_published: "2016-10-04T02:00:18+00:00" description: "GFA143. For this week's show, we have Jeff Cohen, whom I met at the Chinese Amazon seller conference last August. He shared some of the tactics and evolution of how sellers handle feedback and how you can get your account banned from your Amazon reviews. For full show notes, check out GlobalFromAsia.com/episode143." --- # Protect Your Amazon Account, Product Reviews Tips & Strategy with Jeff Cohen ![](https://globalfromanywhere.com/wp-content/uploads/2016/10/Amazon-Reviews-main.jpg) * * * Thank you everyone welcome to the Global From On a Bus Show – that is what we should call the Global From Anywhere show – as I am doing today’s intro…. Again….from on a bus crossing from Hong Kong into Shenzhen, China. Had an amazing management meeting with the Enter China .co team and preparing for an amazing October There are plenty of events happening this trade show season here in the Pearl River Delta, and I have made a page on Global From Anywhere to outline some of them such as Chris Davey’s Amazon FBA seller meetup as well as Enter China’s – you can get that info on GlobalFromAsia.com/cantonfair – I will update it and link to all the events I know of each trade show season. Alright and now for this week’s show – this was a fun one, I was invited to a massive Chinese Amazon Seller Conference at the end of August in Shenzhen – like 2,000 Chinese sellers – well a few foreign sellers as well I was able to make video blog that has gotten interest, you can see it at mikesblog.com/vlog035 if you want to see it yourself – and at this conference I met Jeff Cohen from Seller Labs – and we did a podcast at the event! He shares some of the tactics and evolution of how sellers handle feedback to today’s show – as well as a prize for some of you listeners so listen up through the show – and for the show notes – head on over to globalfromasia.com/episode143 -now enjoy ## Topics Covered in this Episode * #### Intro Jeff Cohen Seller Labs, portfolio of product solutions for Amazon sellers * #### Welcome China! How is it out here, and speaking at this massive Amazon seller meetup to Chinese sellers * #### Aggressive Sellers Sellers are getting more and more aggressive, wouldn’t you say? * #### And Amazon is getting aggressive back - suing some Amazon sellers Starting a couple years ago, Amazon has been actively going after some sellers and suing them. * #### Contacting People Who Leave Bad Reviews So, you get a 1 star review, what do people do? * #### Chinese vs Western Tactics for Contacting Bad Reviews Culture is really coming out here as sellers are crossing borders and markets. * #### Bad Review What should you do when you get a bad review on Amazon? * #### Getting into Trouble with Amazon What tactics to Get you Into Trouble By Amazon? * #### Leveraging Reviews How to leverage review for your product * #### Terms of Service What are the latest in Amazon TOS (Terms of Service)? * #### What is Amazon Targeting Super URLs, Selection bias * #### Account Suspension How does one get their account suspended? * #### Verification Reviews – does verified vs unverified matter? * #### How to target real Amazon buyers? * #### New Product Reviews Launching a new product and getting reviews * #### Organic Customers Organic customers how to reach them, how to get reviews? * #### Normal rates of reviews (as a percentage) What are the normal conversion rates of customers to feedback? ## People / Companies / Resources Mentioned in this Episode √ Yangbo Group, Noah √ [Amazon lawsuit in 2015 on a seller](http://money.cnn.com/2015/10/18/technology/amazon-lawsuit-fake-reviews/) √ [Fiverr](https://www.fiverr.com/) √ Amazon Reviews √ Google vs Amazon √ [Amazon update in July 2016](http://www.cheatsheet.com/entertainment/amazon-prime-july-2016.html/?a=viewall) √ [Feedback Genius](https://www.feedbackgenius.com/) √ [SnagShout](https://www.snagshout.com/) √ Scope √ [Seller Labs](https://www.sellerlabs.com/) √ Free T-shirt! √ [Mike’s Vlog on the Chinese seller meetup vlog #35](http://mikesblog.com/2016/08/chinese-sellers-amazon-direct-mikes-blog-035.html) √ [Canton Fair Events](https://globalfromanywhere.com/canton-fair/) √ Global Sources [Smart China Sourcing Summit](http://www.globalsources.com/summit) √ [globalfromasia.com/cantonfair](https://globalfromanywhere.com/canton-fair/) ![](https://globalfromanywhere.com/wp-content/uploads/2016/10/Mike%E2%80%99s-Blog-035.png) ## Episode Length 28:45 Thank you Jeff – and anyone who wants a really cool t-shirt from them – leave a cool comment on today’s show notes to get it – we don’t get much engagement here on the blog – so maybe this will change that – head on over – [www.globalfromasia.com / episode143](https://globalfromanywhere.com/amazon-reviews/) and let’s get some action going. So I am still on this bus- looking out the windows at the shipping containers going around the world. I am loving what action is happening on this side of the world -and I hope you guys are also taking action in your businesses. Don’t get so overwhelmed – just take it one step at a time – hopefully forward- but even if it is backwards once in awhile – the key is to be disciplined and consistent. cheers ## Download Options * Direct Download: Right-click [here](https://podcast.globalfromasia.com/gfa143.mp3) and click “Save As” for a direct download * iTunes: [Listen and subscribe](https://globalfromanywhere.com/itunes) on iTunes for free! * Android: Check out [Android Options](https://globalfromanywhere.com/android/) or Listen via [Stitcher Internet Radio](https://www.stitcher.com/podcast/global-from-asia-doing-business-via-hong-kong) streaming * If you enjoyed this episode, leave a [positive review on iTunes, & more (directions here)](https://globalfromanywhere.com/leave-a-review/)! ![](https://globalfromanywhere.com/wp-content/uploads/2016/10/Amazon-Reviews-banner.jpg) Podcast: [Play in new window](https://media.blubrry.com/podcast_global_from_asia/p/podcast.globalfromasia.com/gfa143.mp3 "Play in new window") | [Download](https://media.blubrry.com/podcast_global_from_asia/s/podcast.globalfromasia.com/gfa143.mp3 "Download") Subscribe: [RSS](https://globalfromanywhere.com/feed/podcast/ "Subscribe via RSS")
## Comments ## 7 Comments on “Protect Your Amazon Account, Product Reviews Tips & Strategy with Jeff Cohen” 1. ![](https://secure.gravatar.com/avatar/559ea4182997d9fd6b5fb3e035d9559e?s=120&d=https%3A%2F%2Fwww.globalfromasia.com%2Fwp-content%2Fuploads%2F2018%2F06%2Fgfa_avatar.png&r=g) Chris Davey [10.05.2016 at 2:15 pm](https://globalfromanywhere.com/amazon-reviews/#comment-925) Hey great podcast, Michael just keeps getting these great Amazon related people lately and I’m loving the knowledge bombs they are dropping, Jeff Cohen gave loads of great info there and for sure I’m planning to change to Feedback Genius when i get the time after all this Q4 bedlam that I’m going through at the moment, interesting listening to this after the change to the amazon terms of service yesterday (3rd October) and would love to hear Jeff come back and let us know his thoughts on this change after all the dust settles, really want one of them famous on Amazon t-shirts, hope you’ve got my size! 1. ![](https://secure.gravatar.com/avatar/4464266ee2e772a6dc6caada17ceec19?s=120&d=https%3A%2F%2Fwww.globalfromasia.com%2Fwp-content%2Fuploads%2F2018%2F06%2Fgfa_avatar.png&r=g) [Michael Michelini](https://globalfromanywhere.com) [10.05.2016 at 9:18 pm](https://globalfromanywhere.com/amazon-reviews/#comment-926) Thanks Chris! For sure we will get one your size man! The timing on this show was crazy – I schedule these a few weeks out and obviously had no idea the Amazon TOS would change the day of the podcast – insane! Mike 2. Pingback: [Newsletter: Citibank HK fees + Glass Loos in China](https://globalfromanywhere.com/newsletter-citihk-glass-loos/) 3. Pingback: [Talk02](https://globalfromanywhere.com/talk02/) 4. ![](https://secure.gravatar.com/avatar/a25714353a76b5d2650fce64d59a056c?s=120&d=https%3A%2F%2Fwww.globalfromasia.com%2Fwp-content%2Fuploads%2F2018%2F06%2Fgfa_avatar.png&r=g) Li [10.07.2016 at 12:55 am](https://globalfromanywhere.com/amazon-reviews/#comment-931) That was great. Everyone act like crazy about new Amazon policy but it make sense for me now. Thanks 1. ![](https://secure.gravatar.com/avatar/4464266ee2e772a6dc6caada17ceec19?s=120&d=https%3A%2F%2Fwww.globalfromasia.com%2Fwp-content%2Fuploads%2F2018%2F06%2Fgfa_avatar.png&r=g) [Michael Michelini](https://globalfromanywhere.com) [10.07.2016 at 9:18 am](https://globalfromanywhere.com/amazon-reviews/#comment-932) thanks Li – ya, Jeff is great speaker and did an amazing job on this podcast. Glad it calmed you down about the new Amazon policy – but that is why we need to think about long term brands. I’ll also put you in the raffle for the free t-shirt! -Mike 2. ![](https://secure.gravatar.com/avatar/4464266ee2e772a6dc6caada17ceec19?s=120&d=https%3A%2F%2Fwww.globalfromasia.com%2Fwp-content%2Fuploads%2F2018%2F06%2Fgfa_avatar.png&r=g) [Michael Michelini](https://globalfromanywhere.com) [11.17.2016 at 11:24 am](https://globalfromanywhere.com/amazon-reviews/#comment-972) Hi Li, The t-shirts are on the way and you’ve won for commenting – what is your shirt size – I’ll send you an email too